Everyday Fit

Designed for Life at Home + On the Go

Quality athleisure essentials designed for movement, comfort, and confidence

Why Urban Theory Co.?

Life moves fast, and your surroundings and wardrobe should keep up. At Urban Theory Co., we create cozy, stylish athleisure and beautiful, thoughtfully curated products like USA-made candles and premium accessories. Every item is designed with care, to bring a little joy and comfort to your day, and every purchase supports our communities and fellow small businesses.
Feel good, look good, and surround yourself with things you love.

Hidden Pocket Leggings

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LIMITED EDITION Crop Hoodie

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Compass 10L Mini Backpack

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Move...Live...Restore

TUMBLERS

TUMBLERS

HOODIES + SWEATSHIRTS

HOODIES + SWEATSHIRTS

BAGS + TOTES

BAGS + TOTES

Happy Customers

Gemma S.

Love the Leggings


These leggings are super comfy and stay in place during workouts. The high-rise fit is flattering, and I can wear them for errands too.❤️

Alyssa A.

Perfect for workouts

Super comfy and supportive for workouts, but soft enough to wear all day. The straps don’t dig in, and it stays put no matter what I’m doing.🙌

Reese B.

Super cute tumbler

Keeps my water ice-cold through my entire workout. The tumbler is easy to hold, doesn’t sweat, and fits perfectly in my gym bag. Love the variety of colors too.

Anna D.

Burnt orange tumbler is adorable!

Honestly, I love this tumbler. The orange color is just what I have been looking for. It adds a little pop of color which is fun, and it keeps my water cold through my whole workout. Super easy to throw in my bag and go.

Zara D.

🕯️ Zion Travel Candle is it!

I’m obsessed with this candle. The scent is everything, perfect for winding down after a long day. It burns evenly and lasts longer than I expected.