Move...Live...Restore

SPORTS Bras

SPORTS Bras

BAGS + TOTES

BAGS + TOTES

TUMBLERS

TUMBLERS

Why Urban Theory Co.?

At Urban Theory Co., we believe everyday essentials should blend ease, intent, and lasting quality, all grounded in everyday comfort. We curate elevated activewear, accessories, and self-care goods that move with you, from independent brands and our own thoughtfully designed line. As we grow, we’re committed to sourcing even more from independent businesses that share our values. Every purchase helps us build a community rooted in movement, mindfulness, and better living. We make shopping feel good today and even better tomorrow.

Happy Customers

Gemma S.

Love the Leggings


These leggings are super comfy and stay in place during workouts. The high-rise fit is flattering, and I can wear them for errands too.❤️

Alyssa A.

Perfect for workouts

Super comfy and supportive for workouts, but soft enough to wear all day. The straps don’t dig in, and it stays put no matter what I’m doing.🙌

Reese B.

Super cute tumbler

Keeps my water ice-cold through my entire workout. The tumbler is easy to hold, doesn’t sweat, and fits perfectly in my gym bag. Love the variety of colors too.

Anna D.

Burnt orange tumbler is adorable!

Honestly, I love this tumbler. The orange color is just what I have been looking for. It adds a little pop of color which is fun, and it keeps my water cold through my whole workout. Super easy to throw in my bag and go.

Zara D.

🕯️ Zion Travel Candle is it!

I’m obsessed with this candle. The scent is everything, perfect for winding down after a long day. It burns evenly and lasts longer than I expected.